![]() Now after its launch of YouTube Music, it will try to tackle its baffling strategy in operating two separate brands around music by consolidating its efforts with the closure of GPM by the end of 2019. ![]() It must be noted that YouTube with its previous music streaming service Google Play Music was not able to gain a lot of traction in the Indian Market. Also, it made a deal with Samsung through which Galaxy S10 owners will be getting 4 months of YouTube Premium/YouTube Music Premium for free. Unlike Spotify, YouTube Music has grabbed all licences before it entering the region. But it won’t be easy for both YouTube Music and Spotify to win over the Indian market as they will have to face rivalry from local players like Gaana, JioSaavn and Wynk having a user base of millions.ĭespite its legal troubles (licensing dispute with Warner Music), Spotify has reached 1 million users in India within a week of launching. Spotify is not just expansion but these two players are moving towards head-on-collision to mark their territories and what’s specific about India is that Spotify users who do not have a subscription can play music on demand on mobile and there are specific playlists for India that include music from Bollywood movies.Īlso, in January 2019, Spotify inked a content deal with T-Series, a leading Indian film and music company with more than 160,000 songs. After its launch in India, Spotify is now available in 79 countries, and as of March 2019, i.e., after launching in India, YouTube Music is available in 43 countries.
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